Our proprietor is a true inspiration to women in society, embodying strength, resilience, and a relentless willingness to learn. A woman of remarkable endurance, she strives to empower others and lead by example every day.
In the poultry egg business, she works closely with the team on day-to-day operations, playing a pivotal role in the company’s growth and success. Amiable and visionary, she focuses on the bigger picture, crafting the strategic vision and roadmap for the business. With a profound understanding of the industry, she possesses the expertise and authority to make key decisions, skillfully navigating both political and financial challenges.
Her commitment to her employees' well-being is equally strong, as she consistently prioritizes their welfare and fosters a positive, supportive work environment.
As the past District Chairman of Inner Wheel Club District 298, she has devoted herself to community service and supporting impactful causes. Her dedication to making a lasting difference is further demonstrated through her role as an Executive Trustee, where she made a generous contribution to the construction of the Rotary Hospital at the Government Erode Medical College Hospital Campus in Perundurai, Tamil Nadu.
Our Managing Director, Mr. C. Panneerselvam, has been a driving force behind the company’s success. Having entered the poultry egg business in 1977, he possesses a deep understanding of every facet of the industry—from production to distribution. With an unwavering focus on quality, innovation, and customer satisfaction, Mr. C. Panneerselvam has led the company through more than a decade of growth and transformation.
In addition to his entrepreneurial achievements, Mr. C. Panneerselvam is also a passionate philanthropist. Over the years, he has been dedicated to giving back to the community through Rotary International and by supporting various charitable initiatives. Regardless of the cause—whether it's supporting local education initiatives, healthcare programs, or sports development—he is dedicated to leveraging business success as a means of fostering positive change.
Some of his major charitable activities and leadership roles include:
Our Vice President, Mrs. P. Dhivya, a Legacy Entrepreneur, has boldly ventured into the poultry industry in 2025. In 2019, she established Designer Dhivya, a thriving dress design studio, where her love for fashion and business seamlessly came together, creating a brand that honors the artistry of fashion. Inspired by her upbringing, she is eager to bring the best of both worlds to the forefront.
Her dynamic, innovative approach promises to drive the company’s growth. With a sharp understanding of emerging business trends, she ensures these insights are effectively shared and resonate across all age groups within the workforce, fostering a culture of growth and adaptability throughout the organization. Known for her pragmatic and meticulous approach to her existing business, Mrs. Dhivya is dedicated to bringing the same level of precision and dedication to the poultry industry, ensuring its ongoing success.
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